Power of a single thought 3 November 2010
Imagine for a moment your most vivid memory of a particular time in your life and how clear and real it seems today, even if many years have passed. The power of these single thoughts is undeniable as they can move us in a variety of emotional ways.

The strange and sticky saga of creating a great brand 12 October 2010
There’s hardly a day that goes by without a new brand being launched in Bangkok, and they’re mostly real estate brands. The market runs hot and at times it seems as if the creative runs cold.

Winners and Losers in the Branding World Cup 6 July 2010
The end of another football World Cup is nigh, and as always, along with the on-field thrills and heartbreak, South Africa 2010 has served up its share of branding victories and losses. In the face of practitioners of “ambush marketing’’ perfecting their dark arts

Time to Rally Around a Better Brand Thailand 4 June 2010
It’s difficult to take the calm and reasoned long view when you wake up each day seeing red. But the fact remains: Thailand needs to look beyond the immediate political chaos and focus on building its brand.

With the 31st Bangkok International Motor Show 24 February 2010
With the 31st Bangkok International Motor Show gearing up to kick off this week, it seems apt to turn our attentions to the biggest brand crisis in automotive

Making Thailand famous for what it’s famous for 15 February 2010
Even by the unpredictable standards of Amazing Thailand, this one came out of left field. Jaws are dropping all over brandland following the bold assertion by New York adman and self-styled design guru Peter Arnell that Thailand is in desperate need of rebranding and – drum roll please - he is just the man to do it.