Challenge:

Create a new brand to launch Thaicom Ipstar's broadband satellite internet service in Thailand, China and the Philippines, with a lead time of less than a month.

Insight:

In the less developed Asian countries, like those targeted, there is a growing demand for broadband coverage in outer suburban and rural areas not serviced by cable and fiber optic networks.

Solution:

Ipstar BigSky. Easy Broadband, Everywhere. A name and a tagline that suggest omnipresent broadband coverage, wherever you are. A brand manual and advertising style guide was compiled under very tight deadlines to provide a roadmap for future usage.

Results:

A client with an exciting and vibrant brand, armed with all the tools to take it successfully to market, and all accomplished in a matter of weeks.