...ge is the new Grande’’. "Everyone seems to be picking on Starbucks through their advertising and trying to reposition Starbucks as expensive or snobby, and, boy, when is Starbucks going ...

...d just do the whole thing over; start again with a clean slate? In the world of branding and advertising, we’ve been living that day over and over now for the past nine months or so as the wor...

...d gloom may continue to swirl around the global economy for some time yet, and in the world of advertising and branding, news of slashed spending and staff retrenchments abound. But the news isn&rsq...

...re-released and shot to the top of the charts. This symbiotic relationship between music and advertising continued, with Levi’s leading the charge. Other equally enduring spots were set to tun...

...mes, people will cling to anything that offers the promise of certainty. Knee-jerk slashing of advertising budgets may cause your brand to lose its focus with consumers, and with it their confidence. ...

...s. As soon as the state of emergency is lifted, a campaign will swing into action including an advertising blitz and just as importantly, familiarization trips for journalists to take a first-hand loo...

If any publicity is good publicity, then the pinstriped panjandrums of HSBC, and their British advertising agency, JWT, have pulled off a coup. The bank’s latest ad spot has lit up the blogosphe...

...an elusive group of consumers; they’re savvy, sophisticated, and particular. Traditional advertising is ignored mostly and they have an instinctive sense of quality, value and pricing, bolstered...

...t strategy, however reaching the audience through as many touch points as you can is critical. Advertising and PR are without a doubt important but somewhat overused in the Thai market. Increasingly m...

...logo or slogan is the intent to differentiate more clearly from competitors and to produce new advertising. New advertising is most often developed when: a brand's advertising undergoes change at its ...