...David Beckham in his boxers, retouched within an inch of his waxed and coiffed life. The campaign also taps into the nostalgia created by the superb series Mad Men for the heyday of the early 60s, wit...

...here and putting their  name on our iconic structure.’’ Football stadiums have also proved a source of controversy for some big brands, as not all fans look kindly on having sometim...

...ing communications approaches. Almost every agency responding to the survey from across the globe also said that while the economic downturn has had a negative impact on clients' marketing budgets, cl...

...more likely to be recalled than those with a bad musical fit or no music at all. Respondents were also 24 percent more likely to buy a product with music they recalled, liked and understood. In an e...

...n’t recession proof, those with courage, vision and smarts can reap the rewards. It’s also worth noting that some of the most successful brands of all time were born during recessions, inc...

...nd’s favour is its strange resilience, an almost uncanny ability to bounce back. It’s also interesting to note that rather than simply bombard audiences with slick images of beautiful beac...

...ich take the longer view will benefit most when the global economy turns the corner. It’s also more important than ever in a recession to keep a brand dynamic and relevant. Smart luxury brand ...

.... Adventure takes its place as the new social currency and they crave it. Why? Boredom. There are also new tools to express creativity and the fact that peers are doing it makes it all that more appea...

...nt if not surprising really, considering the almost omnipresence of the brand locally. The night also brought to a head a year that has been challenging to say the least in the real estate arena, and...

...g brand landscape, innovation is an essential part of brand reputation management. Innovation can also be viewed as an attitude and successful brand managers that ask themselves "There must be a bette...