...g-time nemesis. Could it be Mercedes is running scared? Unlikely, with a market share hovering around 50 percent. So why get dragged into the fray? Responding directly to competitors can work if don...

...re mercilessly tightened. But like Bill Murray in Groundhog Day, we keep hoping better times are around the corner, and that soon we will get things right so we can move on to a new day and a fresh st...

Doom and gloom may continue to swirl around the global economy for some time yet, and in the world of advertising and branding, news of slashed spending and staff retrenchments abound. But the news ...

... Love was used in a US ad for Procter & Gamble's nappy brand Luvs. This angered Beatles fans around the world, leading to a deluge of complaints on fan forums and sites. If The Beatles are still...

...; the logger jumps onto the same motorcycle, and they zoom off into the sunset, her arms wrapped around him, a wistful smile on her face. Queue the voice over: “The more you look at the world, t...

.... Because there is no Plan B” - M & S. Successful brands strive to spread the luuurve around. Creating a ‘feel good factor’ through better products and customer services and com...

...e was revealed, a nation recoiled in shock as a tsunami of “strewths!’’ echoed around its breakfast tables. Outraged critics labeled the new product “unAustralian’’...

...mbody the outlaw ethos, so Vespa is La Dolce Vita on wheels. From Gregory Peck urbanely whizzing around on his Vespa in Roman Holiday with Audrey Hepburn perched on the back to the Mods of Quadropheni...

...        Some naming choices simply mystify. One condo being touted around town goes by the name of True, supported by gnomic assertions such as “In a Cup of Coffee ...

...made it too hard to distinguish between the different soup types. A colour-coded strip was added around the top of the label to help consumers’ scanning and selection process. The bowl was updat...