...a 70s sofa, bouncing a saucy young thing on his knee. “Canadian Club is what your dad drank back in his day, when he was stylish, went out to bars and nightclubs with friends and got girls' phon...

Dusting off the black case from beneath the bed brought back a flood of memories. Tattered destination and music brand decals made way for the reveal inside…a gorgeous “Black Beauty&rdquo...

... perceived weakness is left unexploited, and no headline is allowed to stand without a snappy comeback. In the luxury brand arena, however, such tactics are far less common. So it has come as someth...

...s a time for companies to “recalibrate and rethink and innovate. Our opportunity is to step back and say what is it about our brand that is a promise and how can it be brought to life in innovat...

...gan Fox. Kodak is sure to seek maximum leverage from the moment – expect to see it form the backbone of a new ad, online or viral campaign within weeks. Another spur-of-the-moment branding b...

... their company profiles, corporate identity and their websites.’’ His comments were backed up by other Asia-Pacific ICOM agencies, which reported new priorities as including greater emph...

...n, however. It seems some songs’ status is such that using them for branding purposes could backfire. In August last year, The Beatles song All You Need is Love was used in a US ad for Procter &...

...llow shirts’ airport sit in and the red shirts’ recent rampage, and faces a long road back in winning international trust. Dubai is facing its own image problem, as this vaunted glittering...

... consumers forced to punch new holes in their belts? Would not the bank be better served by going back to basics, presenting a message of stability – HSBC, a rock amidst the fiscal quicksand of ...

...ets, planned to increase their spending this year on luxury goods, while those with less will cut back. According to the survey, the very rich do not spend most of their money on branded items at sh...