...o;’. I came across one of the ads the other day flicking through the latest Esquire while being pampered in a trendy hairdresser’s salon. “Your mother wasn’t your father&rsqu...

...high road.’’ In Thailand’s car wars, the high road might remain, for the time being at least, the road less traveled. ...

...online strategies, with an emphasis on value-added and tactical offers made online with consumers being driven to websites by traditional media. Asked to select which of three statements most closel...

... logger wielding his chainsaw, Leatherface-like. We cut to the local lock-up. The same woman is being bailed out by none other than our bear of a logger. She storms out of the jail with nary a word ...

...r Smythson, “the game changed for good’’ following the meltdown. “Despite being eternal optimists we are realistic. We assume [sales] will be flat year-on-year.” Where it...

... phone, the Motorola Dyna TAC 8000X, which was about the size of a brick and weighed as much, was being launched to the public. Finally, mobile telephony was here and cost US$4,000. It was 1983. ...

...y to fever pitch. There doesn’t seem to be a day go by without some new condominium project being launched in Bangkok. And with this competition we have witness some very creative brand names, b...

...red to the competition. Innovation is a result of research and development with the ultimate goal being that the brand doesn’t become a copy or a “me too” brand and is differentiated...

...od”. So what motivated the brand to go through its second rebranding in a decade, the last being seven years ago? Chief Executive Officer Sigve Brekke forecasted that the cell phone market woul...

...ve also played a central role in differentiating political parties and ideology. Much like colour being used throughout history to differentiate soldiers from opposing armies, so it is today between p...