...age. They evoke a moment, tell a story, draw you in, stir emotions. And isn’t that what the best branding should strive to do? According to Marty Orzio, the creative director, the big idea was...

... Stevie Ray Vaughan to mention a few. Today, the Eric Clapton Signature branded model remains the best seller. In the sports category the brand Nike is very well known for its consistent use of celeb...

...g-spend print campaign for its new flagship 7 Series sedan by reminding customers that “The best things in life are worth waiting for’’, adding that “The Best Luxury Car 2009&r...

... and constantly nurture with the resources that you have at your disposal.’’ Brands best placed to come out of the recession stronger than they entered it are those with a clear vision a...

...ose its focus with consumers, and with it their confidence. Rather than panicky price cuts, the best way to ride out the recession is to ensure your brand is providing value, while standing firmly b...

...an under the weight of the global recession. Is this touchy-feely, abstract approach really the best way to appeal to consumers forced to punch new holes in their belts? Would not the bank be better...

...recognized amongst others, Raimon Land Plc., who scooped the awards in three categories including Best Developer Award, Best Urban Condo Development for The Legend and Best Property Development Websit...

...n he was on it, his computer platform, hardware and software, only commanded a 5% market share at best, and was mainly the product of choice for the creative community. It became like a religion and y...

...n the competing brands. Thus the focus on better customer service is an obvious one. Some of the best developed slogans that adopt this “feel good factor” include: AT&T's - "Reach out...

...is military prowess. However, it has become much more than this. As a slogan, arguably one of the best in the political business, it has endured for over two millennia and is inextricably linked to Ca...