...eather as belts are mercilessly tightened. But like Bill Murray in Groundhog Day, we keep hoping better times are around the corner, and that soon we will get things right so we can move on to a new d...

What’s in a name? Everything, when it comes to brands. And there are few better ways to sear a name into the public’s consciousness than to plaster it in massive letters atop a prestigious...

...hority of Thailand’s new domestic tourism campaign. Now, I’m sure the lyrics sound better in Thai. And it’s definitely a catchy ditty. A quick straw poll of my Thai colleagues regi...

...;Print and Prosper’’. And Wal-Mart’s message is clear: “Save Money. Live Better.’’ “We’re promoting the value of saving people money. That gets to th...

... best way to appeal to consumers forced to punch new holes in their belts? Would not the bank be better served by going back to basics, presenting a message of stability – HSBC, a rock amidst th...

...for the accolade: “The iPhone is pretty, it’s touch feely, it will make other phones better, it’s not a phone it’s a platform,” and finally “it is but the ghost of ...

...logical corporate brand alignment strategy both visually and service philosophy wise, leading to better customer service and streamlined service to make us ‘feel goood’. The slogan echoes ...

...a verb coined to denote going somewhere on a Vespa. In branding terms, it doesn’t get much better than having your name transcend its trademark to become part of the everyday lexicon.  &nb...

... problems will have a short-term impact but business will go on and tourists will come back. You better focus on the business side and work on branding for Thailand now. Look around, you will see the ...

...it – not least that of Akio Toyoda if he won’t – or can’t – engage better with a worried public. His stumbling mea culpa was too little too late and he desperately needs ...