Rules are made to be broken. And for brands brave enough to break them, the rewards are there to be reaped. It’s a lesson all brand managers and creative agencies would do well to remind themsel...

... black case from beneath the bed brought back a flood of memories. Tattered destination and music brand decals made way for the reveal inside…a gorgeous “Black Beauty” nestled in pl...

In the fierce world of fast moving consumer goods (FMCGs) it’s not unusual to see brands getting down and dirty, slugging it out in the trenches. From the days of the Pepsi Challenge and washing...

... could punch, and just do the whole thing over; start again with a clean slate? In the world of branding and advertising, we’ve been living that day over and over now for the past nine months ...

In these recession straitened times, smart brands are resorting to ever more innovative and nimble ways to take advantage of opportunities that present themselves. And in an age where the unlikeliest ...

What’s in a name? Everything, when it comes to brands. And there are few better ways to sear a name into the public’s consciousness than to plaster it in massive letters atop a prestigious...

...ontinue to swirl around the global economy for some time yet, and in the world of advertising and branding, news of slashed spending and staff retrenchments abound. But the news isn’t all bad,...

...s not the topic for today. Rather, I want to delve into the strange and mysterious arena of sonic branding, and how, especially in a recessionary climate, music can be the “X factor’&rsquo...

... a name coined by trend forecaster Faith Popcorn in the 1990s. And it’s the reason why some brands can be considered recession proof: just look at how well online stores like Amazon and fast foo...

Thailand and Dubai: two destination brands in desperate trouble, for very different reasons. Thailand, of course, is reeling from the twin blows of the yellow shirts’ airport sit in and the red ...