...ey evoke a moment, tell a story, draw you in, stir emotions. And isn’t that what the best branding should strive to do? According to Marty Orzio, the creative director, the big idea was to &ld...

...ould punch, and just do the whole thing over; start again with a clean slate? In the world of branding and advertising, we’ve been living that day over and over now for the past nine months or...

...come true." Soon, the blogosphere was burning with news of this great spur of the moment bit of branding nous. The doyen of celebrity bloggers, the notorious Perez Hilton of www.perezhilton.com, gushe...

...h be known as Willis Tower, sparking a huge uproar amongst Chicago residents and resulting in a branding own goal for Willis. An online petition condemning the change has attracted 33,000 signatures...

...tinue to swirl around the global economy for some time yet, and in the world of advertising and branding, news of slashed spending and staff retrenchments abound. But the news isn’t all bad, a...

...not the topic for today. Rather, I want to delve into the strange and mysterious arena of sonic branding, and how, especially in a recessionary climate, music can be the “X factor’’ ...

...ed online communications, direct marketing to niche exclusive groups with special offerings, co-branding with luxury brands that fit the core values of the brand, social responsibility strategies that...

...h the slogan, “Feel Goood”. So what motivated the brand to go through its second rebranding in a decade, the last being seven years ago? Chief Executive Officer Sigve Brekke forecasted th...

...; much as the slogan; ‘Just do it’ is linked to the Nike brand today.    Branding in its most widely understood sense has always had a role to play in politics. Slogans, which a...

A few years ago the number of branding and advertising books sitting on my office book shelf probably numbered a dozen or so. Today, I glance over at the groaning shelf and see that number has more th...