Rules are made to be broken. And for brands brave enough to break them, the rewards are there to be reaped. It’s a lesson all brand managers and creative agencies would do well to remind themsel...

...” might be a more apt mantra for marketeers chasing the ‘holy grail’ for their brands. I’m sure Gibson would concur. Rest in peace Les Paul and may your legacy live on and on....

In the fierce world of fast moving consumer goods (FMCGs) it’s not unusual to see brands getting down and dirty, slugging it out in the trenches. From the days of the Pepsi Challenge and washing...

...s consumers chase bargains above all else. These are going to be leaner, meaner times, and for brands and the agencies that serve them, the winners will be those who can move and adapt at lightning ...

In these recession straitened times, smart brands are resorting to ever more innovative and nimble ways to take advantage of opportunities that present themselves. And in an age where the unlikeliest ...

What’s in a name? Everything, when it comes to brands. And there are few better ways to sear a name into the public’s consciousness than to plaster it in massive letters atop a prestigious...

...ailand and around the region, the trend is definitely towards smarter and more focused spending. Brands are not advertising as much in the traditional sense, but are looking for opportunities in the d...

...th the brand’s vision and values. Research by Britain’s Leicester University shows brands with music that fits their brand identity are 96 percent more likely to be recalled than those w...

...a name coined by trend forecaster Faith Popcorn in the 1990s. And it’s the reason why some brands can be considered recession proof: just look at how well online stores like Amazon and fast food...

Thailand and Dubai: two destination brands in desperate trouble, for very different reasons. Thailand, of course, is reeling from the twin blows of the yellow shirts’ airport sit in and the red ...