...as on an inexorable slide to terminal uncoolness, has torn up the rule book with a retro-themed campaign under the rubric: “Damn Right Your Dad Drank It!’’. I came across one of th...

... and washing powder wars, brands have gone for their competitors’ jugulars in tit for tat campaigns where no perceived weakness is left unexploited, and no headline is allowed to stand without a...

...er 60 percent of their marketing budget was rechanneled to non-traditional efforts, including a campaign in Brazil for a cracker aimed at “urban nomads’’ in which a man-made island w...

...everage from the moment – expect to see it form the backbone of a new ad, online or viral campaign within weeks. Another spur-of-the-moment branding bonanza was perpetrated by soft drink pur...

...uo; McIntyre recorded as part of the Tourism Authority of Thailand’s new domestic tourism campaign. Now, I’m sure the lyrics sound better in Thai. And it’s definitely a catchy ditt...

... – allowing car buyers to return their vehicle should they lose their job. Target’s campaign promises: “A new day. New ways to save.’’ Kodak has launched a less-wasteful ...

...dustry in the wake of the anti-government riots. As soon as the state of emergency is lifted, a campaign will swing into action including an advertising blitz and just as importantly, familiarization ...

... Chief Commercial Officer Thana Thienachariya added, “the brand ‘re-feeling’ campaign was to pave the way for DTAC to take the lead on the new type of competition where customers ca...

...e soldiers from opposing armies, so it is today between parties in politics. Witness the yellow campaigns of Cory Aquino in the Philippines, and more recently the orange revolution in the Ukraine. Clo...

...arget market. A great name helps to shape the essence and personality of the brand. Advertising campaigns, logos, marketing strategies may all come and go, but the name remains.    &nbs...