...d appealing than the finest cut crystal. What you never, ever do, however, is tell young male consumers to go out and buy their father’s brand of liquor. Right? Wrong. Damn wrong. Canadian C...

...t to life in innovative way." He added that when P&G, the world's largest advertiser, asked consumers what they were seeking, the answer above all was value. P&G has taken this to heart, scali...

...nd more online strategies, with an emphasis on value-added and tactical offers made online with consumers being driven to websites by traditional media. Asked to select which of three statements mos...

... internet. At first glance, big discounts might seem like the quickest and easiest way to get consumers’ attention during a recession. But aside from the long-term damage this can do to a bran...

...he global recession. Is this touchy-feely, abstract approach really the best way to appeal to consumers forced to punch new holes in their belts? Would not the bank be better served by going back to...

...tants Prince & Associates have just released a survey that suggests the truly rich, that is consumers worth more than $10 million in assets, planned to increase their spending this year on luxury ...

...st mobile phones that appeal to these target groups. Today, this segment is an elusive group of consumers; they’re savvy, sophisticated, and particular. Traditional advertising is ignored mostly...

...e clutter and gain a unique position? The answer to the first question may well lay in what the consumers’ desires and needs are and this in turn answers the second question. Let’s reel b...

...But any brand that seeks to tug at our heart strings had better deliver, or today’s savvy consumers might be turned off and take their business elsewhere … singing, as James Brown did, &l...

...ular opinion about political issues as are used by manufacturers to market their wares to their consumers– sophisticated polling techniques, customer segmentation, demographics, psychographics a...