...f models in a bid to wrest leadership in the luxury car sector here from its long-time nemesis. Could it be Mercedes is running scared? Unlikely, with a market share hovering around 50 percent. So w...

... bad day, such a really stinking rotten day, that you wish there was some cosmic reset button you could punch, and just do the whole thing over; start again with a clean slate? In the world of brand...

...blicity. Within days of the photograph appearing, Kodak offered a $5,000 reward for anyone who could help them track down the identity of the child dubbed the “Yellow Rose Boy’’, ...

...caution, however. It seems some songs’ status is such that using them for branding purposes could backfire. In August last year, The Beatles song All You Need is Love was used in a US ad for Pro...

...giant blenders in which to mix fruit lassies. The spot is set to a nifty Bollywood ditty, which I couldn’t dislodge from my brain for weeks. But that was then, and this is now. Troubled times ...

...started to worry about protecting their money. People are starting to think something unthinkable could happen,” she said. “The number of hedge fund managers popping in for magnums of Cris...

... Met in Bangkok, have been fetching record breaking prices. High net worth individuals (HNWI) who could live anywhere and often have multiple homes, queue up to buy apartments in towers in all the maj...

...es of warring factions (the word itself is Gaelic in origin and means ‘war cry’). Who could argue that the Nazi party or the Communist Party of the former Soviet Union did not present stro...

...rsquo;’.      Of course, some cynics may suggest that the same results could have been obtained with far less expense and trouble by simply hiring a great designer and givin...

...tion. 'Why', she asked 'did you put two Xs in Exxon?' 'Why ask?' he asked 'Because', she said, 'I couldn't help noticing.' 'Well', he responded, 'that's the answer.'       ...