... are choosing to fly business class instead of first, and eschewing the season’s must have designer frock or handbag. Pamela Danziger, whose company Unity Marketing charts trends in the US$330...

...off’ whenever. Give me brand candy. Everyday objects get sharp, delicious and innovative design. Brands like Apple with their iPod and iPhone blazed new trails, but they’re not alone. ...

...away. Couple all of this with utterly spectacular views, and you have a product that not only is designed for the rich and famous but will attract them ‘en masse’. Understanding these co...

Ask any business leader, or any ordinary Joe in the street, about a successful design-led company, and the vast majority will mention one word: Apple. As sure as Sir Isaac Newton's apple will always f...

...sser Reeves held that an ad must attract, intrigue, and persuade. Attract with the visual or the design, intrigue with the headline or the concept, and persuade with the copy. If your ad fails to attr...

...c, Yamaha’s Spark and Suzuki’s Step – all variations on the basic step-through design, with names dreamed up to appeal to the aspirations of young urban riders. The brains trust at Y...

...t we think, feel and do mean the traditional focus group may soon go the way of the dodo. Future design and branding projects will be driven less by proffered opinions and more by what is going on wit...

...ese elements must work together, woven around a credible story, along with clever use of colour, design and visual mood and tone, to create a brand with true cut-through and staying power.   ...

...Where is the Tom Ford of Thailand? The government should seriously promote Thai creativity. Thai designers have admirable creativity but they do not have a forum to showcase their talents.’&rsqu...

...bsp;    According to the latest reports, the accelerator and braking defects were design errors in supplier parts, while the faulty braking in hybrid models was caused by a software gli...