.... Celebrity brand endorsement of this magnitude and calibre is remarkable and difficult to match even by today’s standards, especially considering that Les Paul’s music fell out of main s...

...cDonald’s, told the assembled luminaries that digital was on the march, now accounting for seven percent of the fast food behemoth’s total spend. Richard Pinder, COO of Publicis Worldwid...

...along with transport and accommodation for all of his family, a camera to capture the moment, and even a new rose. Kodak's Leslie Dance, Vice President of Kodak's Worldwide Brand Marketing & Com...

...to plaster it in massive letters atop a prestigious building. Naming rights have become a huge revenue generator for developers and real estate firms, and a matter of great importance for brands wis...

... agencies selected: "Clients have not found it necessary to change their marketing tactics"; and seven agencies: "Clients believe that innovation at this time may be too costly and is risky." In res...

...p an ever-growing share of brand equity, it’s easy to see how good use of music is crucial. Even the big boys can get it wrong. A recent McDonald’s campaign in the US pledged to pay $5 for...

... to the global economic malaise. But it’s worth remembering that crisis brings opportunity. Even if your brand isn’t recession proof, those with courage, vision and smarts can reap the rew...

...uo; fare we’ve become accustomed to. Perhaps another way to win back trust would be to go even more pro-active. What about working with tourism operators to track down visitors who were seriou...

...l, HSBC is practically the last bank standing, as other lesser institutions beg for bail-outs and even fellow giants like Citigroup stagger and groan under the weight of the global recession. Is thi...

...l problem spending $50 on a box lunch.’’ It’s symptomatic of a wider trend as even the rich feel the downturn’s bite. Sullivan dubbed it a new "value-consciousness" that he f...