...s. Your Dad drank whisky cocktails. Served in a rocks glass. Made with Canadian Club. They tasted good.’’ My first reaction was to feel embarrassed for being in a salon. I should have be...

In the fierce world of fast moving consumer goods (FMCGs) it’s not unusual to see brands getting down and dirty, slugging it out in the trenches. From the days of the Pepsi Challenge and washing...

... budgets will ever return to the heady pre-recession days or whether the paradigm has shifted for good, driven by drastically shrunken consumer demand and general nervousness about spending as well as...

...ptured a moment of pure dumbstruck  hero worship with a heady dose of hormones thrown in for good measure. Within a day, the image had been plastered across every celebrity site in the blogospher...

...n era where intangibles make up an ever-growing share of brand equity, it’s easy to see how good use of music is crucial. Even the big boys can get it wrong. A recent McDonald’s campaign i...

Human nature can be fairly predictable. When times are good, we splurge and spend, treating ourselves to life’s luxuries, flitting from this high street store to that fancy restaurant. But when ...

If any publicity is good publicity, then the pinstriped panjandrums of HSBC, and their British advertising agency, JWT, have pulled off a coup. The bank’s latest ad spot has lit up the blogosphe...

... them in by a notch or two as they feel the pinch of the economic downturn. Traditionally, luxury goods have been seen as somewhat recession-proof. This time, though, things may be different. The fa...

“Whoa! I feel good” do-do-do-do-do-do-do, “I knew that I would, now”, sang James Brown in his R & B classic of the 60’s, a song that triggers a response generally ass...

...or colouring public opinion. Branding is now taken seriously as a phenomenon within politics and good political brands stand for a clear ideology, even if you do not agree with the vision. Successful...