...re they are more beautiful and appealing than the finest cut crystal. What you never, ever do, however, is tell young male consumers to go out and buy their father’s brand of liquor. Right? ...

...ted, and no headline is allowed to stand without a snappy comeback. In the luxury brand arena, however, such tactics are far less common. So it has come as something of a surprise to observe the rec...

...is not as advanced, and many of the city’s prime office buildings remain virgin territory. However, a scan of the skyline does reveal a smattering of brands - HSBC, Standard Chartered, GE, Deuts...

...e a radio station played a rap song in which a rapper extolled the wonders of the golden arches. However, faces were left redder than Ronald McDonald’s nose when it was revealed rappers shunned ...

...uccessfully, to shift its Dodge Avenger saloons, despite offering deals of up to 50 percent off. However, when they changed the offer to “Buy One, Get One Free’’, the response was im...

...he airport, many fleeing possible imprisonment for debt.’’ Dubai is fighting back, however. A new television campaign on heavy rotation bewitches with visions of a modern-day Shangri-La,...

...ckle-down effect hits the whole economy when they stop splashing out on life’s luxuries. However, the news may not be all bad for purveyors of “true luxury’’. Indeed, luxury ...

...They crave social circles and loose connections due to their desire for ‘belonging’. However with the internet they can turn it ‘on’ and ‘off’ whenever. Give me b...

... getting them to commit to purchase. Communicating these benefits is not a mass market strategy, however reaching the audience through as many touch points as you can is critical. Advertising and PR a...

... and gains a reputation in the market place for that. Innovation has been defined in many ways, however "The profitable implementation of ideas." - Broken Bulbs (2005), is perhaps the most succinct. ...