...ham in his boxers, retouched within an inch of his waxed and coiffed life. The campaign also taps into the nostalgia created by the superb series Mad Men for the heyday of the early 60s, with its fant...

...s since Woodstock …my, where have the years gone? And as if all those years just collapsed into that moment, I recalled Santana playing her, a teenager himself at the time, making her sing her ...

...s is running scared? Unlikely, with a market share hovering around 50 percent. So why get dragged into the fray? Responding directly to competitors can work if done cleverly, but generally, it is numb...

...ve that Youtube could be a platform where advertisers could do serious business if they could tap into a viral phenomenon in time, rather than just a “repository for mindless clips uploaded by s...

...uo;s in a name? Everything, when it comes to brands. And there are few better ways to sear a name into the public’s consciousness than to plaster it in massive letters atop a prestigious buildin...

...ears now without growing stale. But tourism is not the topic for today. Rather, I want to delve into the strange and mysterious arena of sonic branding, and how, especially in a recessionary climate...

... of the anti-government riots. As soon as the state of emergency is lifted, a campaign will swing into action including an advertising blitz and just as importantly, familiarization trips for journali...

...d loggers. Hippies dangle from the canopy. Crusties chain themselves to trees. Police cars scream into view, in a cloud of dust and flashing lights. A young woman is manhandled and cuffed, as she spit...

... anticipated. Johnson pinpoints the new rules of engagement for this Connected Generation looking into the heart of Gen X and Y psyche to identify their 10 core cravings. Some insights that drive dec...

...audiences’ sense of philanthropy, and testimonials, to mention a few.   Insight into the target groups’ demographic, psychographic and behavioral traits is critical for all sta...