...n strictures of what is considered right or acceptable for a category. Take alcohol, for example. Look at most ads for booze, and certain themes and clichés apply time after time. You’ve ...

...;s total spend. Richard Pinder, COO of Publicis Worldwide says clients around the world are now looking for greater speed and laser focus. “They don’t want nearly as many people involved...

... Pepper via a slick new viral video – Cherry Chocolate Rain. (It is strongly advised not to look this up on Youtube, unless you are prepared to have the song lodged in your brain for, oh, the ne...

... Football stadiums have also proved a source of controversy for some big brands, as not all fans look kindly on having sometimes historic grounds emblazoned with logos. In the Premier League, Arsenal...

...r and more focused spending. Brands are not advertising as much in the traditional sense, but are looking for opportunities in the digital arena and social networking sites. Many brands are using the ...

...n in the 1990s. And it’s the reason why some brands can be considered recession proof: just look at how well online stores like Amazon and fast food home delivery brands are doing. A pizza and a...

...rtising blitz and just as importantly, familiarization trips for journalists to take a first-hand look at the situation. According to the TAT, it should take two to three months to restore confidenc...

...r arms wrapped around him, a wistful smile on her face. Queue the voice over: “The more you look at the world, the more you recognize that people value things differently.’’ There ...

...and consumers will outlast any recession as long as mindshare is maintained. Brands should also look to build on their heritage, as consumers will gravitate to brands that are time-tested and trustw...

...s can be anticipated. Johnson pinpoints the new rules of engagement for this Connected Generation looking into the heart of Gen X and Y psyche to identify their 10 core cravings. Some insights that d...