InHouse in Print
These columns have been written and published by the George Romanyk And Jason Gagliardi for the benefit of the branding community. Feel free to leave us a comment.
7 results found for "luxury".
...sful brand associations. Of course Woods’ relationship is yet to run its full course. The luxury brand arena is littered with examples of successful and not so successful brand endorsements. Th...
...ess is left unexploited, and no headline is allowed to stand without a snappy comeback. In the luxury brand arena, however, such tactics are far less common. So it has come as something of a surpris...
...alents. As Rita Clifton, the Chairman of Interbrand, asserts: “Sonic branding used to be a luxury. Now, it’s a necessity.’’ ...
As the world teeters on the brink of recession, many luxury brand managers are putting on a brave face. “Remember, when our customer tightens their belt, it’s generally ostrich or alligato...
...nt or two, a wine cellar with a depth of first growths, in fact everything you might expect in a luxury hotel that is only an elevator ride away. Couple all of this with utterly spectacular views, and...
...parts of speech) together in threes. “Delicious, nutritious, and fun-to-eat.” “Luxury, performance, and style.” The latter are adjectival nouns. Anyway, sometimes this word-tri...
...football together proved a classy and canny way to grab some unofficial World Cup cachet for the luxury bag maker. Although the subsequent war of words between Maradona and Pele did take some of the g...