...development of the solid-body electric guitar which made the sound of rock and roll possible. His many recording innovations include overdubbing, delay effects such as "sound on sound" and tape delay,...

... about spending as well as the realities of the new media universe really beginning to bite. In many quarters, the idea of a “reset’’ rather than a recovery is gaining traction. Ac...

...ms to universities emblazoned with corporate logos. In Bangkok, the trend is not as advanced, and many of the city’s prime office buildings remain virgin territory. However, a scan of the skylin...

... generation techniques." Creative In-house CEO and ICOM Asia-Pacific regional director George Romanyk concurred with the results of the survey. “In Thailand and around the region, the trend is...

... are doing. A pizza and a DVD, or perhaps a good book, have replaced wild nights on the tiles for many. The other trend is to “small luxuries’’ – the so-called “lipstick ...

...llip; The cash is going and so are they, leaving expensive cars in the street and at the airport, many fleeing possible imprisonment for debt.’’ Dubai is fighting back, however. A new te...

...a 90-second epic racking up mega-hits on YouTube. And while the spot has no doubt paid for itself many times over in terms of controversy and buzz, the question has to be asked whether the bank has lo...

As the world teeters on the brink of recession, many luxury brand managers are putting on a brave face. “Remember, when our customer tightens their belt, it’s generally ostrich or alligato...

...s was in its infancy. Consumers’ ability ‘to have their say’ is welcomed now on many websites. Bring it to life. Everyday activities are orchestrated to deliver a dramatic sense of...

...municating these benefits is not a mass market strategy, however reaching the audience through as many touch points as you can is critical. Advertising and PR are without a doubt important but somewha...