...ur a couple of generations past. Celebrity brand endorsements are topical news fodder and are a marketing strategy that features strongly in present day brand communications. Brand managers invest si...

...ctor here from its long-time nemesis. Could it be Mercedes is running scared? Unlikely, with a market share hovering around 50 percent. So why get dragged into the fray? Responding directly to compe...

...h saw WPP CEO Martin Sorrell in the hot seat, firing questions at some of the planet’s top marketing executives while warning of prolonged tough times. Marc Pritchard, global marketing officer...

...e moment, and even a new rose. Kodak's Leslie Dance, Vice President of Kodak's Worldwide Brand Marketing & Communications confirmed: "It's amazing how just a photograph can connect and change th...

...o new ideas and experimentation. Budget cuts and new challenges are serving as catalysts for new marketing communications approaches. Almost every agency responding to the survey from across the globe...

... shortcut to sonic branding success. Any use of music in branding must be relevant to the target market, and in harmony with the brand’s vision and values. Research by Britain’s Leiceste...

...was amazing. When we made the deal two-for-one, we got 22,000 customers. It’s the power of marketing, I suppose. The very first call I had was from a father who was going to buy one for himself ...

... the respected online journal Slate, asks: “Does any of this make you want to open a money-market account at HSBC? At a moment when many are suffering financial shell shock, does it make sense t...

... be by no means immune. Beverley Aspinall, the managing director of Fortnum & Mason, the upmarket Piccadilly emporium, told The Daily Telegraph: “In the last few weeks people with a lot of...

...ration X and Y, according to Johnson are: Shine the spotlight. Extreme personalization gives marketing a new face. It’s human nature to crave attention and the desire to get the ‘insid...