...r a couple of generations past. Celebrity brand endorsements are topical news fodder and are a marketing strategy that features strongly in present day brand communications. Brand managers invest sig...

... is Starbucks going to start advertising and join in that coffee conversation?" Starbucks Chief Marketing Officer Terry Davenport told investors last week. “Well, we’re not joining that co...

... saw WPP CEO Martin Sorrell in the hot seat, firing questions at some of the planet’s top marketing executives while warning of prolonged tough times. Marc Pritchard, global marketing officer ...

... moment, and even a new rose. Kodak's Leslie Dance, Vice President of Kodak's Worldwide Brand Marketing & Communications confirmed: "It's amazing how just a photograph can connect and change the...

... new ideas and experimentation. Budget cuts and new challenges are serving as catalysts for new marketing communications approaches. Almost every agency responding to the survey from across the globe ...

...as amazing. When we made the deal two-for-one, we got 22,000 customers. It’s the power of marketing, I suppose. The very first call I had was from a father who was going to buy one for himself a...

...1 trillion (and change) in deposits?’’ Tracy Britton, head of the bank’s US marketing division, says the best way for HSBC to exploit its foresight is to stay the course. She says ...

... the season’s must have designer frock or handbag. Pamela Danziger, whose company Unity Marketing charts trends in the US$330 billion US luxury goods sector, says fashion and accessories are t...

...ation X and Y, according to Johnson are: Shine the spotlight. Extreme personalization gives marketing a new face. It’s human nature to crave attention and the desire to get the ‘inside...

...t for this target audience of HNWI are exclusive events, targeted online communications, direct marketing to niche exclusive groups with special offerings, co-branding with luxury brands that fit the ...