InHouse in Print
These columns have been written and published by the George Romanyk And Jason Gagliardi for the benefit of the branding community. Feel free to leave us a comment.
5 results found for "naming".
...ublic’s consciousness than to plaster it in massive letters atop a prestigious building. Naming rights have become a huge revenue generator for developers and real estate firms, and a matter o...
...rtant process in daily life. Increasingly, celebrities, self help gurus and renowned experts are naming their top choices and favourite brands. Keep it underground. The rejection of ‘push adve...
...ere’s been a lot of name-calling going on lately … and not all of it has been nice. Naming is one of the first and most important jobs in the creation of a brand – and also one of t...
...p; Honda has hit back with the launch of its own retro scooter, the Scoopy. In naming terms, I think they might have missed the mark somewhat. Sure, it’s cute, and will appeal ...
Well, here we are, back again for another session of naming names. To conclude our three part series on the art and science of conferring monikers on goods and services, we shall delve into the fast-c...