...uor. Right? Wrong. Damn wrong. Canadian Club, a moribund brand that hadn’t advertised for over a decade, had no discernable positioning, and was on an inexorable slide to terminal uncoolness, ...

...ric guitar which made the sound of rock and roll possible. His many recording innovations include overdubbing, delay effects such as "sound on sound" and tape delay, phasing effects, and multitrack re...

...m its long-time nemesis. Could it be Mercedes is running scared? Unlikely, with a market share hovering around 50 percent. So why get dragged into the fray? Responding directly to competitors can wo...

...ay, that you wish there was some cosmic reset button you could punch, and just do the whole thing over; start again with a clean slate? In the world of branding and advertising, we’ve been liv...

...ge of opportunities that present themselves. And in an age where the unlikeliest types can become overnight youtube sensations, brands and agencies with lightning reflexes who can cut through red tape...

...he Apple Expressway. In Chicago, the uproar is all too real, as UK insurance giant Willis has discovered after moving in to the iconic Sears Tower. From next month, thanks to a multimillion dollar nam...

... abound. But the news isn’t all bad, and as savvy clients and innovative agencies are discovering. At least, that’s the message from a global survey of ICOM, the leading international ne...

...y changed the offer to “Buy One, Get One Free’’, the response was immediate and overwhelming. Says owner Dave Empson: “It was amazing. When we made the deal two-for-one, we got...

...t initiative to restore international confidence in the tourism industry in the wake of the anti-government riots. As soon as the state of emergency is lifted, a campaign will swing into action includ...

...om off into the sunset, her arms wrapped around him, a wistful smile on her face. Queue the voice over: “The more you look at the world, the more you recognize that people value things different...