...d are now looking for greater speed and laser focus. “They don’t want nearly as many people involved. They want things in a ‘ready, fire, aim’ model.’’ As the smo...

...ldquo;Save Money. Live Better.’’ “We’re promoting the value of saving people money. That gets to the trust of Kodak,’’ Kodak Chief Marketing Officer Jeffrey Hayz...

...r face. Queue the voice over: “The more you look at the world, the more you recognize that people value things differently.’’ There are two versions of the spot – the 30-seco...

... Mason, the upmarket Piccadilly emporium, told The Daily Telegraph: “In the last few weeks people with a lot of money have started to worry about protecting their money. People are starting to t...

...ess some very creative brand names, brand positioning and media strategies. But what is driving people to live higher and higher these days and how does a brand cut through the clutter and gain a uni...

...are fresh, happy and relaxing feelings with its customers. The word ‘fan’ also meant people who had good feeling for one another”. Truth be known, the logo is actually adopted from ...

...a clear ideology, even if you do not agree with the vision. Successful political identity allows people to form a relationship with the party, relationships that may be passed on from generation to ge...

...by renowned copywriter John Kuraoka that make simple sense: The best ad concepts are visual. People scan before they read. If you don’t catch them when they’re scanning, you’ve l...

...ifferentiation and cut-through. There is room for whimsy and creativity, but only up to a point. People, after all, have to live or work there, and often both.       Which bri...

...luntly, Dev Patnaik of Jump Associates likens focus groups to: “A customer terrarium, with people behind glass, taken out of their natural surroundings. Focus groups are the crack cocaine of mar...