...ity site in the blogosphere. And Kodak was smart enough to jump on it right away, celebrating the power of photographs to preserve a “moment’’, and in the process generating acres of...

... of my Thai colleagues registered almost 100 percent recall of the song. That is testament to the power of music, perhaps second only to scent in its ability to stir our emotions and lodge in our memo...

...“It was amazing. When we made the deal two-for-one, we got 22,000 customers. It’s the power of marketing, I suppose. The very first call I had was from a father who was going to buy one fo...

... alone, however, is not enough to counteract the recent damage done. According to reports, a high-powered Dubai delegation has been visiting the heads of major UK advertising and PR agencies to discus...

...ers. Generation X is nearing the height of its earning potential and Generation Y has more buying power than any previous generations of teens and twentysomethings. But as Brand Managers, how do you w...

...ow rise three-storey solution was wasteful and showed him how the delivery of all basic services, power, climate control, plumbing, communications, was simpler and more efficient via a central stack. ...

...on. The classic Dustin Hoffman and Robert de Niro movie “Wag the Dog” illustrated the power that public relations has in changing or colouring public opinion. Branding is now taken seriou...

...e of colour, design and visual mood and tone, to create a brand with true cut-through and staying power.        As an example, the following short exchange rings true. A ...

...ess than three four-goal victories, most recently over the heavily fancied Argentina. Showing the power of teamwork, they neutralized the likes of Wayne Rooney and Lionel Messi. Dubbed “the tour...

...d on the streets a more likely possibility, and a government with an increasingly tenuous hold on power flails about trying to survive, it’s understandable that brand Thailand has been put on th...