InHouse in Print
These columns have been written and published by the George Romanyk And Jason Gagliardi for the benefit of the branding community. Feel free to leave us a comment.
11 results found for "says".
Result pages: 1 | 2...ercent of the fast food behemoth’s total spend. Richard Pinder, COO of Publicis Worldwide says clients around the world are now looking for greater speed and laser focus. “They don&rsquo...
...quo;. Alex Lucas, a systems analyst who has set up a protest website, ItstheSearsTower.com, says Chicagoans are “outraged at the audacity of a company … coming from seemingly out of...
...president and CEO of one of ICOM’s most successful agencies, Chicago-based Kramer-Krasselt, says the global economic meltdown has provided the perfect opportunity for brands to ask themselves so...
...gets it right (John Hegarty of BBH – the man who put the music into Levi’s jeans ads) says “music is up to 50% of a commercial’’. In 1985, Levi’s jeans were perceiv...
...offer to “Buy One, Get One Free’’, the response was immediate and overwhelming. Says owner Dave Empson: “It was amazing. When we made the deal two-for-one, we got 22,000 custom...
...ange) in deposits?’’ Tracy Britton, head of the bank’s US marketing division, says the best way for HSBC to exploit its foresight is to stay the course. She says ‘Lumberjack&...
...nziger, whose company Unity Marketing charts trends in the US$330 billion US luxury goods sector, says fashion and accessories are taking a huge hit. Her latest survey of affluent people – ave...
... One of the leading researchers employed, Dr. Carl Marci of Innerscope Research, Inc. says companies that only focus on people’s conscious responses are missing important information...
...ond the immediate political chaos and focus on building its brand. So says the doyen of Asian branding, Dr Paul Temporal, and his clarion call to our beleaguered leaders is...
...llions of dollars wasted and the old look revived.) Arnell is undaunted, and says: “Thailand is not the place of wacky bars or crazy nightlife that most people think it is. ...