...y tasted good.’’ My first reaction was to feel embarrassed for being in a salon. I should have been in a barbershop, dammit. My second was to fancy a good old manly whisky drink made wit...

...by taking the risk of job loss off the table – allowing car buyers to return their vehicle should they lose their job. Target’s campaign promises: “A new day. New ways to save.&rsquo...

...ion trips for journalists to take a first-hand look at the situation. According to the TAT, it should take two to three months to restore confidence amongst foreign visitors. Now, that might prove t...

... If the bank is indeed determined to “stay the course’’, perhaps its next spot should be a bloody, slow-motion cinema verite extravaganza featuring the PAD and the UDD getting it on ...

...een brands and consumers will outlast any recession as long as mindshare is maintained. Brands should also look to build on their heritage, as consumers will gravitate to brands that are time-tested...

... coveted and hard-to-reach consumers in the market place. As Seth Godin wrote, in a warning that should send chills down the spine of every brand manager: “an entire generation is playing by new...

..., had returned with a vengeance and reassumed full undisputed leadership of Apple, a position he should have never lost. A few months ago, his next iconoclastic innovation, the iPhone, was released ...

...in advertising is the customer’s name. The second best word is “you”. Your ads should be about your customer. Too many ads tell me too much about a product/company/service, and not e...

...squo;      My first reaction was to feel embarrassed for being in a salon. I should have been in a barbershop, dammit. My second was to fancy a good old manly whisky drink made wit...

...;   When deciding on a name for a building, there are many factors to consider. A name should reflect a structure’s status, architecture and location, resonate with its intended inhabi...