InHouse in Print

These columns have been written and published by the George Romanyk And Jason Gagliardi for the benefit of the branding community. Feel free to leave us a comment.

15 results found for "thailand".

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Car wars take the road less travelled

...to observe the recent “car wars’’ which have ignited abroad and now spread to Thailand. In the US, a battle has been raging between BMW and Audi. Audi launched the first salvo with...

Innovation and vision can trump recession

...onal network of independent advertising agencies (of which, Creative In-house is the proud sole Thailand representative). According to the recent survey of ICOM’s 70 agencies in 56 countries, ...

The Brand Played On

...ng by Thongchai “Bird’’ McIntyre recorded as part of the Tourism Authority of Thailand’s new domestic tourism campaign. Now, I’m sure the lyrics sound better in Thai. A...

Looking for opportunities in crisis

...ed “lipstick effect’’, which sees lipstick sales peak during recessions. In Thailand, there are plenty of reasons to cocoon, as concerns about political instability and the specter...

Thailand and Dubai

Thailand and Dubai: two destination brands in desperate trouble, for very different reasons. Thailand, of course, is reeling from the twin blows of the yellow shirts’ airport sit in and the red ...

Mixed messages you can take to the bank

... but HSBC plans to stick with the spot. The ad does take on a certain poignancy viewed from a Thailand teetering on the brink of civil war. If the bank is indeed determined to “stay the course...

Branded, landed and living high

Saturday evening saw the ‘movers and shakers’ in Thailand’s real estate sector gather for a glitzy Academy Awards-like show at the Royal Orchid Sheraton. The Thailand Property Awards...

Apples and Oranges

...me.” Unfortunately, most of us will have to wait awhile for its official release here in Thailand to review the product more fully, but for a few brand-ophiles, the iPhone is already here throu...

Politics and Branding

... orange revolution in the Ukraine. Closer to home yellow has also taken on an important role in Thailand as well with Monday’s seeing Bangkok’s pedestrian traffic bathed in the colour. Hi...

Beauty and the yeast: the strange saga of a smear campaign

...rs a bit closer to home, looking at the ultra-competitive condominium and motorcycle sectors in Thailand. In the meantime, I think we can safely conclude that Shakespeare’s Juliet was only half-...

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