...s will never achieve, your garden variety ‘young cool dudes at play’ positioning, and then you have your fetishistic treatment of the product itself … beautifully lit beer bottles g...

...illboards proclaiming: “Time to check your luxury badge. It may have expired.’’ Then, it was time to get more personal: “Your move, BMW’’ challenged a billboard on ...

...fter, the company launched a new line of beer, known as – you guessed it – Busch. Authenticity and sensitivity are key in any naming rights deal. Well-known brand names that have a genui...

...way that your end user will see it as a value that is different from whatever value is out there? Then, how do you drive that and capitalize on it in as short a time as possible, within the ability of...

...you instantly hum? I’ll bet it’s “Malaysia, Truly Asia’’, a warm, authentic and sticky tune that has been working its magic for some years now without growing stale. Bu...

... on CNN, BBC, Bloomberg and Al-Jazeera. This is a step in the right direction, and this kind of authentic approach in troubled times will ring truer that the standard “Amazing Thailand’&rs...

If any publicity is good publicity, then the pinstriped panjandrums of HSBC, and their British advertising agency, JWT, have pulled off a coup. The bank’s latest ad spot has lit up the blogosphe...

...a few years to 1952 when the noted American architect, Frank Lloyd Wright persuaded Harold Price, then an energy tycoon, that it was more efficient to build his head office up 19 floors than to spread...

...a full weekend study of their user unfriendly manuals that challenge the size of most novels, and then only to get within 30% of total functionality. To be sure the allure will go beyond the black ski...

...lationship and repeat positive contact – for example, voting, polling, good word of mouth - then it is essential in politics. Politics is more clearly aspirational. It seems that solid aspiratio...