...ead of spent, and a great shake-up in brand loyalty as consumers chase bargains above all else. These are going to be leaner, meaner times, and for brands and the agencies that serve them, the winne...

In these recession straitened times, smart brands are resorting to ever more innovative and nimble ways to take advantage of opportunities that present themselves. And in an age where the unlikeliest ...

...;a bummer’’.  Alex Lucas, a systems analyst who has set up a protest website, ItstheSearsTower.com, says Chicagoans are “outraged at the audacity of a company … coming fr...

...rprised the TAT hasn’t considered leveraging music to reach an international audience given these straitened economic and politically chaotic times. Of all our close neighbours, whose campaign c...

... In the US, the likes of Hyundai, Target, Kodak and Wal-Mart have all adopted new positioning for these straightened times. The Hyundai Assurance program reassures by taking the risk of job loss off t...

...er the same “bigger, taller, more opulent’’ message filters down, or whether in these tough times, a more compelling reason to visit Dubai can be found. ...

...rdquo; to the connected generations - the 18 to 40 year olds that make up Generation X and Y. For these generations, the mobile phone is THE branded product that is at the pinnacle of their branded li...

...es, brand positioning and media strategies. But what is driving people to live higher and higher these days and how does a brand cut through the clutter and gain a unique position? The answer to the ...

...nantly in the west, has brand managers and advertisers helping create climate change awareness as these following eco-friendly slogans suggest. “Everyone can save the planet” - European Un...

...ween political parties in Thailand. As with branding, what is needed are clear platforms for what these political brands stand for in order to differentiate between them more clearly and communication...