...ning with just the right amount of condensation, or vodka bottles art directed to the point where they are more beautiful and appealing than the finest cut crystal. What you never, ever do, however,...

...vest significant amounts of money to align the brand with big-name celebrities in the belief that they will (a) draw attention to the endorsed brand, and (b) transfer image values to the brand by virt...

...innovative way." He added that when P&G, the world's largest advertiser, asked consumers what they were seeking, the answer above all was value. P&G has taken this to heart, scaling back its a...

...song lodged in your brain for, oh, the next month or so.) Of course, some things happen so fast they take everyone by surprise. Susan Boyle’s Britain’s Got Talent version of I Dreamed a ...

...ients are listening more to ideas that we have been trying to get them to think about for months. They aren't so much about innovation as about harder-working tactics ideas, such as new media/digital ...

... fit or no music at all. Respondents were also 24 percent more likely to buy a product with music they recalled, liked and understood. In an era where intangibles make up an ever-growing share of br...

...er of the playing field. Everyone questions their buying habits, deciding what is pointless, what they can live without. This means the pool of prospective buyers for a product is actually bigger than...

...zy projects that were Under Construction are now Under Collapse,’’ she writes. “They were building an air-conditioned beach here, with cooling pipes running below the sand, so the su...

...a motorcycle. Then – quelle surprise -  the logger jumps onto the same motorcycle, and they zoom off into the sunset, her arms wrapped around him, a wistful smile on her face. Queue the voi...

...lligator,’’ Neiman Marcus CEO and President Burt Tanksy said recently. Flashy belts they may be, but the evidence is mounting that the super-rich are definitely pulling them in by a notc...