...dubbing the recession "the reset button." It was a time for companies to “recalibrate and rethink and innovate. Our opportunity is to step back and say what is it about our brand that is a promi...

... Golley Slater/ICOM, "Clients are listening more to ideas that we have been trying to get them to think about for months. They aren't so much about innovation as about harder-working tactics ideas, su...

...le with a lot of money have started to worry about protecting their money. People are starting to think something unthinkable could happen,” she said. “The number of hedge fund managers po...

...a brand's advertising undergoes change at its current agency, a brand's advertising undergoes new thinking at a new agency or a new or revised brand, product or service is introduced. In DTAC’s ...

...d up to ensure maximum publicity for the brand’s launch. Talk about a smear campaign. But I think it smacks more of a classic “creative by committee’’ debacle.   &nbs...

...nbsp; Honda has hit back with the launch of its own retro scooter, the Scoopy. In naming terms, I think they might have missed the mark somewhat. Sure, it’s cute, and will appeal to young women ...

...on’t date. And it’s a fine fit for a very attractive building. I’d also like to think The River, an Inhouse naming project for Raimon Land, hit the mark nicely, supported by a taglin...

...dbreaking advances in neuroscience and other means of measuring not just what we say, but what we think, feel and do mean the traditional focus group may soon go the way of the dodo. Future design and...

...keting. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do.’’     ...

...ted, and says: “Thailand is not the place of wacky bars or crazy nightlife that most people think it is. It is a sensible, harmonious, calm, peaceful and respectful country driven by humanity an...