...uo;s a lesson all brand managers and creative agencies would do well to remind themselves of from time to time, as pressure to deliver return on investment rises in inverse proportion to the willingne...

... years just collapsed into that moment, I recalled Santana playing her, a teenager himself at the time, making her sing her siren song and forever capturing a generation of admirers in her spell. Per...

...tween BMW and Audi. Audi launched the first salvo with a series of billboards proclaiming: “Time to check your luxury badge. It may have expired.’’ Then, it was time to get more pers...

... as belts are mercilessly tightened. But like Bill Murray in Groundhog Day, we keep hoping better times are around the corner, and that soon we will get things right so we can move on to a new day and...

In these recession straitened times, smart brands are resorting to ever more innovative and nimble ways to take advantage of opportunities that present themselves. And in an age where the unlikeliest ...

...lso proved a source of controversy for some big brands, as not all fans look kindly on having sometimes historic grounds emblazoned with logos. In the Premier League, Arsenal now plies its trade at Th...

Doom and gloom may continue to swirl around the global economy for some time yet, and in the world of advertising and branding, news of slashed spending and staff retrenchments abound. But the news ...

... music to reach an international audience given these straitened economic and politically chaotic times. Of all our close neighbours, whose campaign can you instantly hum? I’ll bet it’s &l...

Human nature can be fairly predictable. When times are good, we splurge and spend, treating ourselves to life’s luxuries, flitting from this high street store to that fancy restaurant. But when ...

... of pampered travel journalists, is suddenly suffocating in a sandstorm of bad press. Desperate times, of course, call for desperate measures. So it is heartening to see that both places are not sim...