...ative way." He added that when P&G, the world's largest advertiser, asked consumers what they were seeking, the answer above all was value. P&G has taken this to heart, scaling back its advert...

... rise to stardom made her a household name literally overnight, it all happened so fast no brands were nimble enough to jump on her bandwagon … and before long, a Boyle backlash had begun anywa...

... are some things that remain sacred. Imagine the uproar, for example, if the denizens of New York were informed that the Empire State Building was dubbed the Samsung Center, or if San Francisco’...

...ating their company profiles, corporate identity and their websites.’’ His comments were backed up by other Asia-Pacific ICOM agencies, which reported new priorities as including greater...

...cent more likely to be recalled than those with a bad musical fit or no music at all. Respondents were also 24 percent more likely to buy a product with music they recalled, liked and understood. In...

...eap the rewards. It’s also worth noting that some of the most successful brands of all time were born during recessions, including GE, Disney, HP and Microsoft. Recessions can be a great level...

... to go even more pro-active. What about working with tourism operators to track down visitors who were seriously inconvenienced by the troubles, and offering them an apology and some special incentive...

...nd was mainly the product of choice for the creative community. It became like a religion and you weren’t really creative unless you wore black and used a Mac. Flash back two short years and th...

... bathed in the colour. Historically, however, as on the supermarket shelves, branding techniques were used to reinforce and communicate fundamental points of difference in politics. In the west there...

...uo;’ and a “Vegefail’’. From rosy-cheeked children singing about how they were “happy little Vegemites’’, how had it come to this?      &n...