...!’’. I came across one of the ads the other day flicking through the latest Esquire while being pampered in a trendy hairdresser’s salon. “Your mother wasn’t your fathe...

...idered locally as the must-have status symbol to denote wealth, elegance, refinement and success, while BMW generally appeals to a younger and hipper target group. It will be fascinating to see what...

... Sorrell in the hot seat, firing questions at some of the planet’s top marketing executives while warning of prolonged tough times. Marc Pritchard, global marketing officer at Procter & Ga...

...st popular video in the history of Youtube, amassing over 100 million views in its first 10 days. While her meteoric rise to stardom made her a household name literally overnight, it all happened so f...

...th located in New York City. Each garnered deals of $20 million per year for at least 20 years. While the boost to a brand’s image can be well worth the large outlay, however, it pays to proce...

...ons approaches. Almost every agency responding to the survey from across the globe also said that while the economic downturn has had a negative impact on clients' marketing budgets, clients that have...

...ky price cuts, the best way to ride out the recession is to ensure your brand is providing value, while standing firmly behind its own values.   ...

...; the 30-second version for television, and a 90-second epic racking up mega-hits on YouTube. And while the spot has no doubt paid for itself many times over in terms of controversy and buzz, the ques...

...culture come under close scrutiny, suggests the looming recession may hit luxury brands hard. And while the worst of the fallout has so far been felt in the US and Europe, Asia will be by no means imm...

...resulting structure is a classic now; known as the Price Building in Bartlesville, Oklahoma. But while efficiency may be a goal for a developer to achieve, or arguably be a ‘green’ strate...