... the rewards are there to be reaped. It’s a lesson all brand managers and creative agencies would do well to remind themselves of from time to time, as pressure to deliver return on investment r...

...antra for marketeers chasing the ‘holy grail’ for their brands. I’m sure Gibson would concur. Rest in peace Les Paul and may your legacy live on and on. ...

...land’’ fare we’ve become accustomed to. Perhaps another way to win back trust would be to go even more pro-active. What about working with tourism operators to track down visitors ...

...act approach really the best way to appeal to consumers forced to punch new holes in their belts? Would not the bank be better served by going back to basics, presenting a message of stability –...

... a brokerage firm that buys private jet time for high-end clients, said before the crash, clients would ask on-board caterers to lay on a spread, usually featuring lobster bisque, caviar, and bottles ...

“Whoa! I feel good” do-do-do-do-do-do-do, “I knew that I would, now”, sang James Brown in his R & B classic of the 60’s, a song that triggers a response generally ass...

...ded by that of their parents and peers - they have an emotional connection to the product as they would with their mum’s favourite brand of washing powder or noodles. It's only when their brand ...

...chuckling about the furore here at Inhouse, we concluded that the logical name for the new spread would have been “Cheesymite’’. It tells you straight away what the product is all ab...

... the rewards are there to be reaped. It’s a lesson all brand managers and creative agencies would do well to remind themselves of from time to time, as pressure to deliver return on investment r...

... is that most enduring of products – thus, its naming is not to be taken lightly. Or so you would hope.       When deciding on a name for a building, there are many fact...