...n go on to rediscover a little old-school masculinity, the kind that was more in fashion 30 or 40 years ago than it is today – cigars, a drink after work, dressing up for a meeting instead of dr...

...lvet. I first laid my eyed on her as an adolescent. It’s hard to believe it’s now 40 years since Woodstock …my, where have the years gone? And as if all those years just collapsed ...

...ly, it is number twos who must try harder. In computers, Microsoft has spent a fortune over the years trying to reply to the well-aimed jabs and jibes of nimble rival Apple, since the latter’s...

... At the recent Cannes Lions International Advertising Festival – which by all accounts this year was more funereal than festive – talk was of little else. This reset theme dominated the &l...

...nother spur-of-the-moment branding bonanza was perpetrated by soft drink purveyors Dr Pepper last year. A gangly American chap with a voice deeper than Barry White’s unleashed upon the world a s...

...scheduled to open in 2011), both located in New York City. Each garnered deals of $20 million per year for at least 20 years. While the boost to a brand’s image can be well worth the large out...

...’s the perfect time to focus on a strategic, long-term view. “If you are looking from year to year, then I think you’ll eventually fail,” he says. “Look to the future. Yo...

...ly Asia’’, a warm, authentic and sticky tune that has been working its magic for some years now without growing stale. But tourism is not the topic for today. Rather, I want to delve int...

...ing its own image problem, as this vaunted glittering gem on the edge of the desert, which only a year ago was eliciting the purplest of prose from an army of pampered travel journalists, is suddenly ...

...tling clash between policemen and protesters? Wouldn't it be better to talk about your bank's 140-year history, its 100 million customers worldwide, its $1 trillion (and change) in deposits?’&rs...