...n go on to rediscover a little old-school masculinity, the kind that was more in fashion 30 or 40 years ago than it is today – cigars, a drink after work, dressing up for a meeting instead of dr...

...lvet. I first laid my eyed on her as an adolescent. It’s hard to believe it’s now 40 years since Woodstock …my, where have the years gone? And as if all those years just collapsed ...

...ly, it is number twos who must try harder. In computers, Microsoft has spent a fortune over the years trying to reply to the well-aimed jabs and jibes of nimble rival Apple, since the latter’s...

...2011), both located in New York City. Each garnered deals of $20 million per year for at least 20 years. While the boost to a brand’s image can be well worth the large outlay, however, it pays...

...ly Asia’’, a warm, authentic and sticky tune that has been working its magic for some years now without growing stale. But tourism is not the topic for today. Rather, I want to delve int...

... As Fortnum & Mason’s Aspinall says: “When you’ve been trading for over 300 years you know you can weather any storm.’’ ...

...r and influence change. Today, consumers are willing to create content without rewards, whereas 5 years ago this was in its infancy. Consumers’ ability ‘to have their say’ is welcome...

... desires and needs are and this in turn answers the second question. Let’s reel back a few years to 1952 when the noted American architect, Frank Lloyd Wright persuaded Harold Price, then an en...

...and you weren’t really creative unless you wore black and used a Mac. Flash back two short years and the iPod was released and immediately became a hit, sending Apple’s profitability and ...

...So what motivated the brand to go through its second rebranding in a decade, the last being seven years ago? Chief Executive Officer Sigve Brekke forecasted that the cell phone market would be fully s...