Smart Film
5.0
Wises Noodle – Executive Office
Noodle factory, Lat Lum Kaeo, Pathum Thani Province · 2025
Challenges & solutions
Customer challenges & requirements
"We wanted the Adidas showroom at Central World to have maximum flexibility in product display — able to switch from clear glass showing new collections to opaque mode for privacy during special events, or as a modern backdrop. The installation had to be meticulous with wiring concealed to the highest global-brand standard."
— Store Manager, Adidas (Thailand)
- Installing on large glass panels
- Smart Film had to install on large showroom glass smoothly, bubble-free, with a perfect plane.
- Concealed wiring system
- The electrical system and wiring had to be run and concealed as seamlessly as possible, so as not to disturb the beauty of the display space.
- Durability under heavy use
- The system had to be stable and durable, handling continuous mode switching throughout mall trading hours.
- Global-brand standard
- The installation had to pass 100% quality inspection to the standard Adidas set.
The solution we proposed for this project
Go clear to show new collections
Clear mode fully displays new product collections through the showroom front glass, drawing customers.
Tap opaque as a private backdrop for events
Tap opaque to turn the glass into a private partition for special events or use it as a backdrop.
Clearer than typical brands, from our own R&D
InHouse smart film is the clearest on the market from its own PDLC R&D, so clear mode is crisp and sharp.
Seamless, bubble-free install on large glass
The in-house InHouse crew fits the film on large showroom glass smoothly and bubble-free.
Concealed wiring befitting a global brand
Wiring is run and concealed seamlessly, not disturbing the beauty of the world-class display space.
Withstands continuous switching all trading hours
The system is stable and durable, handling continuous clear-to-opaque switching throughout mall trading hours.
Results after installation
Before
- Ordinary clear showroom glass
- no way to create privacy
After
- A world-class modern showroom
- control the mood and views at a fingertip
Review from a real customer"InHouse smart film really is different from typical brands — clearer than anything I've seen, and one tap of the remote switches clear to opaque instantly. The Adidas showroom at Central World can shift from showing collections to private mode for special events, and the image looks world-class modern."
— Store Manager, Adidas (Thailand) (Nov 2025)
Adidas (Thailand) elevated its flagship store to the cutting edge — the right answer for a premium showroom, both in beauty and in product-display innovation.
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