Skip to main content
Mall & Luxury · 5 Use Cases

Smart Film & Switchable Glass for Shopping Malls · Luxury Flagship · Showroom

Mall & Luxury · 5 use cases — Shopping Mall · Luxury Flagship (LV · Dior · Hermès) · Luxury Showroom (Jewelry · Watch · Art Gallery) · Auto Showroom (Porsche · BMW · Audi) · Brand Flagship (Samsung · Adidas · Nike) — Smart Glass (Tempered Laminated switchable glass) Bespoke Made-to-Order + Smart Film (PDLC/PNLC switchable film) retrofit · Ultra Premium · Tier-1 · InHouse — the clearest smart film on the market · Central World · Iconsiam · EmSphere use it · luxury-grade installation crews · never outsourced

Pain Points

Common challenges for Shopping Malls · Luxury Flagship · Showroom

UV sun damages luxury goods

Flagship stores · LV · Dior · Hermès · luxury leather · fashion · timepieces · wine · exposed to UV they fade/degrade/discolor · insurance claims · Smart Film / Smart Glass block IR 99.99% + UV 99.99% · protecting inventory worth millions

Static displays · low customer pull

A static window display looks stale · fails to draw passersby · luxury brands must rotate displays often · renovation is expensive · Smart Film / Smart Glass changes mode by campaign · a dynamic window display · driving foot traffic

Brand image · flagship standard

Luxury flagships · brand HQs · premium showrooms must project innovation · competitors keep upgrading facilities · brands with dated facilities lose positioning · a Smart Glass architectural statement = staying ahead

Security · VIP client privacy

Luxury boutiques · private viewing rooms · celebrity VIP clients · never want to be photographed · never want paparazzi · private showings of high-value items · Smart Film instant privacy · no need for a separate VIP room

Low dwell time · low conversion

Retail research: dwell time drives conversion · interactive or dynamic windows raise dwell 2–3× · Smart Glass projection mode · turns the window into a digital display · showcasing product stories · storytelling for luxury brands

No POS · Digital Signage integration

Modern retail runs on POS · digital signage · interactive displays · RFID · InHouse Smart Film / Smart Glass syncs across the whole ecosystem · changing the window display by time-of-day · event · promotion · auto-triggered from the campaign calendar

Luxury Retail · Why Now

Why are global Luxury Flagships · Malls · and Auto Showrooms all switching to Smart Film and Switchable Glass?

Since 2023, luxury retail and mall flagships in Thailand — Iconsiam · EmSphere · Central Embassy · One Bangkok Lux Wing · Louis Vuitton · Dior · Hermès Bangkok · Porsche Design · Audi · BMW · Mercedes-Benz · Samsung Flagship · Adidas CTW — have installed Smart Film and Switchable Glass (Smart Glass) as a dynamic window display and IR/UV protection for luxury goods · raising dwell time · conversion rate · brand storytelling

IR/UV 99.99% · protects luxury inventory

LV leather · Hermès · timepieces · fine wine · fashion fade/degrade in < 6 months under direct UV · Smart Film/Smart Glass blocks IR/UV · extending product life 3–5× · lowering insurance premiums · cutting luxury stock write-offs

Dynamic display · dwell time 2–3×

A window display changes mode by time-of-day · clear in the morning (invite in) · frosted + projection in the evening (a dramatic reveal) · supports campaigns · events · Instagram-worthy · driving social sharing · organic marketing

Brand image · flagship standard

A luxury brand HQ must project innovation · a Smart Glass architectural statement · a flagship on-trend · no renovation every 3 years · extending the brand lifecycle · global competitors all use it

VIP private viewing · celebrity

Celebrity · HNW clients · invite-only previews · no need to build a separate VIP room · Smart Film turns the showroom into a private viewing at one button · no photos · no paparazzi · instant privacy

POS + Digital Signage integration

Syncs POS · RFID · digital signage · CRM · campaign-calendar auto-trigger · event schedules · promo countdowns · integrates with Shopify/SAP Retail · real-time window updates

12–15+ year lifespan · 1–2 year ROI

Smart Film 12+ years · Smart Glass Premium 15+ years base · +50% boost · ROI within 1–2 years from increased dwell time + UV-protection savings + reduced renovation · luxury-brand budgets absorb it quickly · high impact

Use Cases

5 installation formats for Shopping Malls · Luxury Flagship · Showroom

Each format has its own brief · solution · pricing · and real reference project

Shopping Mall Atrium Smart Film · switchable Smart Glass · InHouse
Ref: Panpuri Wellness · Iconsiam · EmSphere · Central

Shopping Mall · Atrium

Shopping mall atriums · skylights · central courts · escalator zones · full-height building glass · fully sun-exposed · Smart Glass Premium tier · Tempered Laminated = preferred (factory-built · safety glass · 15+ years base · +50% boost · mall-code compliant · acoustic for high-traffic zones) · or Smart Film + Outdoor Aquaris™ retrofit for existing mall renovation · blocks IR/UV 99.99% · cuts A/C load 25–35% · event zones change mode by campaign · Iconsiam · EmSphere · Central use InHouse

  • IR/UV 99.99% · cuts A/C cost 25–35% (both Smart Film + Smart Glass)
  • Dynamic event zone · syncs campaign · POS · digital signage
  • Safety Glass grade · mall-code compliant · Smart Glass Premium tier · Tempered Laminated = preferred · Smart Film retrofit OK
  • Architectural signature · Smart Glass = a factory-built statement · Smart Film = a budget retrofit
Typical Spec
Typical area: 100–500+ sqm
Recommended Series: Smart Glass Premium tier · Tempered Laminated 10–12mm (preferred for a new mall) or Smart Film + Outdoor Aquaris™ (retrofit existing)
Integration: Mall BMS · event schedule · POS sync · campaign calendar
Price: Glass 14,500–22,500 (preferred) · Film 9,450–14,800 THB/sqm (materials · installation quoted separately: Film 900–1,600 · Glass 1,600–3,200)
Luxury Flagship Store · PAÑPURI · Smart Film · switchable Smart Glass · InHouse
Ref: Louis Vuitton · Dior Bangkok · Hermès

Luxury Flagship · LV · Dior · Hermès

Luxury flagships · LV · Dior · Hermès · Chanel · Gucci · Prada · Fendi · window displays of luxury goods worth millions · must block UV · must be dynamic · must offer private viewing for HNW clients · Smart Film / Smart Glass on the window + private VIP room · a flagship's architectural signature · raising dwell time + conversion

  • IR/UV 99.99% · protects luxury stock
  • Private VIP viewing on-demand
  • Dynamic window · campaign sync
  • Brand signature · architectural piece
Typical Spec
Typical area: 30–100 sqm
Recommended Series: Performance + Lucida™ (Film) or Smart Glass laminated
Integration: POS · CRM · campaign calendar · VIP booking
Price: Film 9,450–14,800 · Glass 14,500–22,500 THB/sqm (materials · installation quoted separately: Film 900–1,600 · Glass 1,600–3,200)
Luxury Showroom Jewelry Boutique Watch Art Gallery Smart Film · switchable Smart Glass · InHouse
Ref: Adidas Originals Flagship · Wai Artisan Gems & Jewelry · Luxury Watch Boutique

Luxury Showroom · Jewelry · Watch · Art Gallery

Luxury showrooms · jewelry boutiques · luxury watches · fine-art galleries · collectibles · gems · diamonds · rare pieces · they need private viewing for HNW clients · they need UV protection that keeps jewelry/diamond color from dulling · they need instant privacy to change the showroom atmosphere in a split second · Smart Film + Performance Series + Lucida™ · Pure Clarity, the clearest in the InHouse line · clearer than the Indoor Series — already the market's top standard · jewelry/diamonds shown in exceptional detail · press a button to go opaque when receiving an important client · or Smart Glass Premium tier · Tempered Laminated for a flagship boutique new build · safety glass grade · 15+ years

  • Discretion for receiving important clients · instant privacy in 1 second
  • Change the showroom atmosphere in a split second · from open showroom → private viewing
  • Performance + Lucida™ · Pure Clarity, the clearest of all · jewelry/diamonds shown in exceptional detail
  • IR/UV 99.99% · protects the color of jewelry · collectibles · artworks from fading
  • Anti-paparazzi · celebrity clients · HNW privacy on-demand
Typical Spec
Typical area: 20–80 sqm
Recommended Series: Performance + Lucida™ (Film · Pure Clarity preferred for jewelry/watch) or Smart Glass Premium tier · Tempered Laminated (premium boutique new build)
Integration: CRM · VIP appointment · campaign · digital signage
Price: Film 9,450–14,800 · Glass 14,500–22,500 THB/sqm (materials · installation quoted separately: Film 900–1,600 · Glass 1,600–3,200)
Auto Showroom car showroom Smart Film · switchable Smart Glass · InHouse
Ref: Wai Artisan Auto · Porsche · BMW · Audi Bangkok

Auto Showroom · Porsche · BMW · Audi

Auto showrooms · Porsche · BMW · Audi · Mercedes-Benz · Lexus · Tesla · displaying 10–20 luxury cars · a high glass façade · leather seats · dashboards · trim that mustn't fade · a private VIP delivery room · Smart Film / Smart Glass protects the cars + a private VIP experience · used as a dynamic feature wall

  • IR/UV 99.99% · protects leather · dashboards
  • VIP delivery experience · instant privacy
  • Dynamic feature wall · model reveal
  • Lower cooling load · A/C savings
Typical Spec
Typical area: 80–300 sqm
Recommended Series: Performance + Lucida™ (Film) or Smart Glass Premium tier · Tempered Laminated
Integration: CRM · test-drive booking · model spotlight
Price: Film 9,450–14,800 · Glass 14,500–22,500 THB/sqm (materials · installation quoted separately: Film 900–1,600 · Glass 1,600–3,200)
Brand Flagship Store Smart Film · switchable Smart Glass · Samsung · InHouse
Ref: Samsung · Adidas · Nike · Uniqlo · Microsoft

Brand Flagship · Tech · Sport · Lifestyle

Brand flagships · Samsung Experience Store · Adidas CTW · Nike · Uniqlo · Microsoft · tech/sport/lifestyle brands · a signature experience zone · product launches · a private VIP briefing · Smart Film / Smart Glass as an interactive wall · projection mode for product reveals · syncs POS + RFID · real-time campaign updates · IR/UV protection for high-value product displays

  • Product-launch signature
  • Interactive wall · projection mode
  • RFID + POS + campaign integration
  • IR/UV · protects tech/sport inventory
  • Private VIP briefing on-demand
Typical Spec
Typical area: 40–150 sqm
Recommended Series: Performance + Lucida™ · tech-brand image
Integration: POS · RFID · campaign · digital signage
Price: Film 9,450–14,800 · Glass 14,500–22,500 THB/sqm (materials · installation quoted separately: Film 900–1,600 · Glass 1,600–3,200)
Decision Helper

Smart Film or Smart Glass — which is better?

Choose Smart Film when...
  • Retrofit · flagship store refurbishment · no glass removal
  • Zone privacy · install on the upper/lower half = 30–50% savings
  • Budget-conscious · multi-store roll-out
  • Peel + re-install in 1–2 days · no store closure
  • Performance + Lucida™ · premium clarity
6,700–14,800 THB/sqm
Choose Smart Glass when...
  • New flagship · mall opening · new development
  • Tempered Laminated · Safety Glass · mall code
  • 15+ year lifespan · a long-term flagship of 10+ years
  • Acoustic dampening · a high-traffic mall
  • Architectural signature · a brand statement
14,500–22,500 THB/sqm
Why InHouse

Beyond market PDLCacross 3 dimensions that matter to Shopping Malls · Luxury Flagship · Showroom

InHouse — the clearest Smart Film on the market (Performance + Lucida™ Pure Clarity) · Smart Film · switchable glass (Smart Glass · PDLC) · in-house installation crew · the brand owner installs it themselves

Clearer · Lucida™ Pure Clarity

The clearest Smart Film on the market · R&D proprietary layer · crystal-clear · almost indistinguishable from bare glass · not found in generic PDLC factories

Long-lasting · 12+ years (Outdoor +80%)

Indoor 12+ years (market max) · Outdoor/Performance +80% vs market PDLC baseline · Smart Glass 15+ years base · +50% boost (Aquaris™/Lucida™/IGU)

Durable · Aquaris™ Weather

360° water resistance · UV-resistant · lowers room temperature 10-15°C · tested in hot and humid tropical climates

InHouse vs Top-tier market PDLC

Comparing InHouse Smart Film / Smart Glass with top-tier market PDLC
Feature InHouse R&D Generic market PDLC
Clarity · visible clearness Lucida™ · the clearest Smart Film on the market Blurred image · haze inherent to the PDLC base
Weather Resistance Aquaris™ · lowers temperature 10-15°C Base tech only
Indoor lifespan 12+ years (market max) 8-12 years
Outdoor lifespan + Aquaris™ +80% vs market ~8 years
Brand Role Thai R&D Brand Owner · in-house crew Import-and-distribute model · uses subcontractors

The brand owner installs it themselves · Smart Film · switchable glass (Smart Glass · PDLC) · InHouse · 10,000+ projects · 18 Tier-1 organizations · Mega Projects

Real Projects

Real installation projects

Clients where InHouse installed Smart Film / switchable glass for Shopping Malls · Luxury Flagship · Showroom — just a fraction of our 10,000+ projects nationwide

L Heritage — EmQuartier swing door, privacy for a luxury meeting room
Smart Film 4 sqm 1 days 5.0

L Heritage — EmQuartier swing door, privacy for a luxury meeting room

Bhiraj Tower at EmQuartier, Watthana District, Bangkok

Client brief

Our meeting room at Bhiraj Tower, EmQuartier, uses a clear-glass swing door, which leaves the VIP clients who come to meet feeling not private enough. We wanted technology that turns the glass opaque in a single second without replacing the whole door.

Result after installation

Press the remote for opaque in 0.1 seconds / the EmQuartier design fully intact

Real client review
"After installing InHouse Smart Film, the meeting-room swing door switches clear to opaque on cue. VIP clients feel private when they enter; switch clear after guests leave and the room looks open as before. It's many times more worthwhile than replacing the whole door."
— Building management · L Heritage
Davin Eatery – Thermal Control Free-Form Glass Cafe
Smart Film 25 sqm 4 days 5.0

Davin Eatery – Thermal Control Free-Form Glass Cafe

Davin Cafe, Liap Duan Ram Inthra Road, Bangkok

Client brief

Our cafe is designed with free-form glass, but the problem was intense sun — it got so hot that customers couldn't sit by the glass all day. We didn't want curtains because they'd ruin the luxurious, airy design of the shop.

Result after installation

Every square meter usable all day / a modern cafe look without losing the original concept

Real client review
"After the installation, the area by the glass is usable all day. Customers can dine comfortably without being scorched by the sun like before, and the shop still feels open and airy. No more washing curtains that soak up food odors."
— Shop Owner · Davin Eatery & Cafe
Wai Artisan — Smart Film for a luxury showroom, instant privacy at closing time
Smart Film 16 sqm 1 days 5.0

Wai Artisan — Smart Film for a luxury showroom, instant privacy at closing time

Showroom, President Tower Arcade, floors L03–L04, Bangkok

Client brief

The jewelry storefront needs to show the pieces off as beautifully as possible, but when we close up I want the glass opaque for security and discretion. I don't want curtains — they'd cheapen the store. I wanted glass I could switch instantly.

Result after installation

The storefront looks modern, worthy of the brand / block passers-by instantly at closing

Real client review
"When we open, clear glass shows the pieces beautifully; at closing we press opaque for security — no cheapening like curtains. Customers see the glass change and come in to ask; it's become an attraction in itself."
— Store manager · Wai Artisan Jewelry
Robot Booth — Turning Storefront Glass into a Projection Screen to Draw Customers
Smart Film 11 sqm 1 days 5.0

Robot Booth — Turning Storefront Glass into a Projection Screen to Draw Customers

Booth at ICONSIAM, Khlong San District, Bangkok

Client brief

We wanted to make our storefront at ICONSIAM more eye-catching. We wanted a screen for promotions, but space is limited and we didn't want a bulky TV. We heard there's a film that turns glass into a projector screen and can switch back to clear to display products. That's exactly what our shop needs.

Result after installation

The storefront becomes a cutting-edge projection screen / saves space and draws customers superbly

Real client review
"We wanted to make our storefront at ICONSIAM more eye-catching, and with limited space we didn't want a bulky TV. After the smart film went in, the storefront glass genuinely became a promotion screen, and switching back to clear lets us display products. Passers-by stop to watch and are more interested in coming in — it really answers our needs."
— Owner, Robot Booth · ICONSIAM
Khun Serjey (Green Duck) — Reducing Trapped Smoke Odor with Fast Opaque Switching
Smart Film 13 sqm 1 days 5.0

Khun Serjey (Green Duck) — Reducing Trapped Smoke Odor with Fast Opaque Switching

Cannabis weed Green Duck, Soi Langsuan, Lumphini, Bangkok

Client brief

At our shop we need a glass area that turns private at certain times, but we didn't want curtains because we were worried odor and smoke would cling to the fabric and be hard to clean. We wanted glass that switches opaque instantly, wipes clean easily, and looks modern to match the shop's style.

Result after installation

Wipes clean easily with no lingering odor / switch opaque to screen the view quickly

Real client review
"Our shop needs a glass area that presses fully opaque at certain times, but we didn't want curtains because odor and smoke would cling to the fabric and be hard to clean. After installing smart film, it wipes clean easily with no lingering odor, and I press opaque to screen the view instantly. The shop looks more modern and private than before."
— Owner · Green Duck
Crypto Coff — Cafe + Server Room in Phuket, Kept Private and Dust-Free
Smart Film 12 sqm 1 days 5.0

Crypto Coff — Cafe + Server Room in Phuket, Kept Private and Dust-Free

Crypto Coff, Mueang Phuket District, Phuket Province

Client brief

We wanted to partition off the server room for data security, but didn't want to use curtains because they'd make the room feel cramped, and we worried about dust building up and affecting the servers. We also wanted something modern that fits our Crypto-style cafe.

Result after installation

The space looks cleaner and more modern / privacy managed instantly

Real client review
"At first we worried it wouldn't blend with the cafe, but once installed it actually reinforced our branding beautifully. The server room is partitioned off, dust stays out, and it delivers both the privacy and the cafe image we wanted. No regrets choosing InHouse."
— Owner, Crypto Coff
FAQ

Frequently asked questions

Is Smart Glass in a flagship mall safe to building code?
Yes · InHouse Smart Glass Premium tier · Tempered Laminated meets safety-glass code for shopping malls · high-traffic areas · Iconsiam · EmSphere · Central Embassy · One Bangkok Lux Wing use InHouse · passing mall inspection · insurance approved · anti-shatter · ideal for malls with family foot traffic
Does installation during operating hours affect customers?
No impact · the InHouse team installs after-hours · 2–6 AM · the flagship store needn't close · the luxury brand has no downtime · about 1 shift per window · no loud noise · no chemical smell · morning customers walk into a fresh store right away
Can the window display integrate with POS + the campaign calendar?
Yes · InHouse Smart Film / Smart Glass syncs with POS · RFID · digital signage · CRM · campaign calendar · auto-triggering a window mode change by time-of-day · event · promotion countdown · integrates Shopify · SAP Retail · Salesforce · real-time updates · using a Crestron · Matter Protocol backend
Ready to Transform?

Ready to install Smart Film for Shopping Malls · Luxury Flagship · Showroom?
Get a free consultation today

The InHouse engineering team surveys your site free · quotation within 24 hours · installed so seamlessly it looks like no film at all · wiring hidden out of sight

4.9/5 · from 269+ real projects
Our team is Online 24/7 — avg. reply 1–5 min

No showroom visit needed — we bring the samples to your site

Our engineers bring every grade of smart film to compare on your actual site

  • Compare every grade on site — see the clarity, colour tone and how it fits your real room before deciding
  • Site survey + surface-prep advice — know the constraints and what to prepare in advance
  • See the real result before installation — simulate the outcome on your actual glass — no guesswork
100% Free No hidden fees
10,000+ Projects delivered
Smart Film 12+ yrs · 6,700+ THB/sqm
Smart Glass Premium · 15+ yr base · +50% boost · from 14,500 THB/sqm
10,000+ sqm stock / model
24/7 After-sales service
Our Locations

Partners & Showrooms

InHouse Smart Film Head Office Head Office
Häfele Design Center — InHouse Smart Film partner Design Center
HomePro Partner Store — InHouse Smart Film partner Partner Store
Samsung Flagship Store — InHouse Smart Film partner Flagship Store

*Please book ahead via LINE Official for a smooth visit

Banni · InHouse AI

Online

LINE Call

Hi! I'm Banni, InHouse's AI assistant. Ask me almost anything about our products and services — which product are you interested in?

Suggested questions

Conversations are recorded to improve our service · Privacy Policy

InHouse
HOTLINE 088-620-1206 LINE ID @in-house