Smart Film
5.0
Lakeside Home — Switchable Glass in the Glass House
Detached lakeside house, Bang Na District, Bangkok · 2024
Challenges & solutions
Customer challenges & requirements
"We wanted to make our storefront at ICONSIAM more eye-catching. We wanted a screen for promotions, but space is limited and we didn't want a bulky TV. We heard there's a film that turns glass into a projector screen and can switch back to clear to display products. That's exactly what our shop needs."
— Owner, Robot Booth · ICONSIAM
- Create a focal point for passers-by
- They wanted a marketing medium that stands out and differs from ordinary shops.
- Storefront space constraints
- They wanted to save space without setting up a large screen or advertising sign.
- Multi-function use of the space
- They were looking for a solution that turns clear glass into a projection surface and back to clear on demand.
- Give the shop a cutting-edge look
- They wanted to attract customers with presentation technology that looks modern.
The solution we proposed for this project
Storefront glass becomes a projection screen
Opaque mode turns the storefront glass into a projector screen for promotions, drawing customers in.
Switch to clear to display products in the shop
Press clear to make the glass transparent and show products — two functions from one storefront.
Save space with no separate screen
Use the existing glass as a screen instead of a TV or large sign, saving valuable storefront space.
A cutting-edge look that attracts customers
Projection-glass technology makes the shop look cutting-edge and modern, attracting customers through the presentation.
Switch modes fast at one press
Switch clear to opaque in 0.1 seconds — one press changes the glass between projection screen and product-display mode.
Fast install, ready to use
The in-house InHouse crew installs quickly and tidily with fully concealed wiring, ready to use.
Results after installation
Before
- The storefront looked ordinary
- advertising signage ate into shop space
After
- The storefront becomes a cutting-edge projection screen
- saves space and draws customers superbly
Review from a real customer"We wanted to make our storefront at ICONSIAM more eye-catching, and with limited space we didn't want a bulky TV. After the smart film went in, the storefront glass genuinely became a promotion screen, and switching back to clear lets us display products. Passers-by stop to watch and are more interested in coming in — it really answers our needs."
— Owner, Robot Booth · ICONSIAM (Nov 2025)
Transform ordinary glass into a cutting-edge advertising space that captures every eye!
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