Smart Film
5.0
NIST — Executive Office at an International School
Soi Sukhumvit 15, Sukhumvit Road, Watthana District, Bangkok · 2025
Challenges & solutions
Customer challenges & requirements
"We wanted the storefront to display our leaf-shadow concept — the brand's core theme — beautifully and luxuriously. Whether the shop is open or closed, it had to be a one-of-a-kind piece of art."
— Brand Manager, PAÑPURI
- A brand-specific identity
- It had to create a leaf shadow to convey the brand's core concept distinctively and with refinement.
- Luxurious product display
- It had to adapt to show products and shop design in clear mode with refinement and flexibility.
- Security in the retail space
- Conceal high-value products in the shop when closed, to block the view and boost security.
- Preserving the luxury design
- Avoid curtains that clash with the luxury style and cannot create the signature shadow effect.
The solution we proposed for this project
Creating a leaf shadow to convey the brand concept
Smart film crafts the leaf-shadow effect that is the brand's core concept.
Clear mode displays products with refinement
Switch to clear mode to show products and storefront design luxuriously and flexibly to suit the display.
Conceal high-value products when closed
Switch to opaque to conceal high-priced products in the shop when closed, blocking the view and boosting security.
Keep the luxury look without curtains
Avoid curtains that clash with the luxury style, using light-adjusting glass to create the signature shadow effect instead.
Schedule mode changes for opening and closing
Link Smart Home to schedule automatic clear-to-opaque switching by opening and closing times conveniently.
Seamless install for the storefront design
The InHouse crew keeps systems and wiring neat, blending into the flagship storefront design.
Results after installation
Before
- Lacked identity in product display
- installing curtains didn't suit the luxury style
After
- A standout, innovative presentation
- a luxurious, refined image
Review from a real customer"Smart film creates a display effect true to the brand concept beautifully. Clear to show products, opaque and secure when closed — it elevates the storefront image to match the brand's luxury."
— Brand Manager, PAÑPURI (Oct 2025)
The PAÑPURI showroom elevated its product presentation to a global standard with Smart Film that reflects the brand's luxury perfectly.
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